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Meet Eduard


Our Team

Eduard Lopez, MSc, ACC

Managing Partner.

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Codruta Bala, BA, ACC

Managing Partner.

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Eduard Lopez is an experienced operations director, a Leadership Coach and a Business Consultant.


He is an expert in the field of manufacturing operations management, focusing on the influence of individual contribution to the overall corporate results through the ability to build, grow and sustain high-performance teams.


He has been managing operations for global industry-leader Customers such as IBM, Siemens, General Electric, Ericsson or Bosch, leading multicultural teams in three different countries (Spain, Czech Republic and Romania).


His focus is preparing individuals and teams to work at a high-performance level delivering sustainable results. 


His educational background is in Engineering, MSc in Industrial Organization at the Polytechnic University of Valencia, Master in Accounting and Finance at CEREM Business School, studies on International Business Trade at the EOI-School for Industrial Organization.


A certified coach by the International Coach Federation, he is also Certified Six-Sigma Green Belt at the Operational Excellence Training Institute, Lean Management Professional at GreyCampus University, and Certified Instructor by the Napoleon Hill Foundation.


Eduard has held multiple corporate positions in leading electronic and automotive manufacturing companies like IBM (HQs Armonk, NY), Manufacturers’ Services (Boston, Massachusetts), Celestica (Toronto, Canada), Foxconn (Taiwan) or Teknia Group (Spain).


Eduard supports several non-profit organizations, including Unstoppable Foundation, Save The Children, Doctors Without Borders, Red Cross International and UNHCR, and the Napoleon Hill Foundation.


Among Eduard’s interests, it’s running and flying. He is a devoted sports fan, health enthusiast, and a passionate supporter of culture and traditions.


Knowing how hard is developing a career without experienced advice and support, his Mission has become helping people to accelerate the process of getting what they want to achieve in life. 

Codruta Bala is an experienced Human Resources Director and a Leadership Coach.


With 20+ years of professional experience, Codruta had built and led HR Teams in different multinational Companies, such as Coca-Cola, Flextronics, Celestica, De’Longhi, or Eberspaecher.


Different industries bring different challenges, and Codruta has consistently overachieved expectations in such diverse industries as Food Industry (Fast Moving Consumer Goods), Electronics Manufacturing, Food Manufacturing Equipment or Automotive.

Being so passionate about changing people’s lives, she has been involved in many social responsibility projects, being recognized as a pioneer in this area at regional and national levels. 

Codruta holds Bachelor's Degrees in Law and in Economics, with expertise in diverse fields such as Labor Law, Data Protection, and Compliance.

Her interest in personal development made her become an accredited coach by the International Coaching Federation, and a Certified Instructor by the Napoleon Hill Foundation, giving Codruta’s work a different dimension to create inspiring environments that can impact other people in their professional and personal lives.

Codruta’s Definite Purpose in life is to change the world into a better one where people will be living their lives with Positive Mental Attitude and Going the Extra Mile in any situation, without expecting anything in exchange.

Among Codruta’s personal interests it’s sports, traveling, and support to preserve Romanian culture and traditions.

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